m. Se trata de un show diseñado para captar la atención y generar engagement, a través de una comunicación entretenida y también un poco disruptiva. Viewers of these livestreams can purchase in real time, while having their questions answered and seeing the product in use before making that final credit card entry. In 2022, the gross merchandise value of e-commerce live streaming in China accounted for 25. It has been estimated that the Chinese live eCommerce market will reach $305 billion USD in 2021, which is a 384% growth compared to 2019. In China, many e-commerce marketplaces like Taobao and Alibaba incorporate. This is one of the most significant advantages of Livestream shopping. Create obstacles, tension, emotionality and even greater themes where. 9:15 A. S. According to reporting by Retail Touchpoints, Coresight Research estimated that Livestream Shopping will be worth $35 billion by 2024. Livestream shopping on social media enables real-time face-to-face interaction between streamers and viewers [13]. Live shopping creates the perfect storm for. Oh, wait, we did. In the US, major. Purboo oversees Amazon Live , the tech giant’s interactive live video. Livestream shopping. Its social features and the diversity of products make it unique and attract a larger audience. The department store chain Nordstrom said Wednesday it will debut its “ Livestream Shopping” channel, as part of its broader ambitions to delve into e-commerce livestreaming, which is already. (Bambuser) By. For new merchants, the average livestream can increase product viewership and shop visits by 40% and 20%, respectively, while driving 29% of their orders for the day. Vertical. as our counterparts in China, there is a lot of potential for brands. This event is going to tell us a lot about live shopping on YouTube and help us understand what users most want to see in shoppable streams and what features creators and brands find most useful. Faced with dwindling salaries, longer working hours, and. S. 99. 000 streaming minutes, contact sales for pricing. Click the ‘Broadcast’ button to go live. Livestream shopping, or simply live shopping, is a marketing strategy wherein a host, usually an influencer or a celebrity, promotes a product through a live video. Considering the unsustainability and high cost of the celebrity host. Amazon is investing big. The e-commerce boom. Nov 15, 2022. Viewers spend at least eight times more time watching live videos than videos on demand. 4. Livestream shopping is a relatively new phenomenon that is growing in popularity. But with all the action taking place on digital platforms, the opportunities for. But the livestream format as a shopping driver on social media clearly isn’t working in the U. Source: youtube. Interest in livestream shopping in the U. An influencer or ambassador is placed in front of a camera to sell products to an audience. On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why livestream shopping hasn't caught on in the US and the UK the same way it has in China, what TikTok is doing to make the US’s launch more successful than the UK's, and what shoppers are looking for from a livestream. Livestream commerce In 2023, livestreaming commerce will account for 19. Andrade Fight Online Free While there may be free streaming links on sites like Reddit, the only (legal) way to livestream Benavídez vs. According to analysts, live shopping sales may make up 20% of all eCommerce sales by 2026. Livestream video shopping is the latest elusive “holy grail” in online marketing. It’s like QVC, but utilized on your phone or laptop. Livestream has become integral to the country’s e-commerce, generating about 11. At my company, which specializes in livestream shopping, I have seen these four tactics improve small business livestreaming success. 8 Yuan. The first-party data and key pieces of information. It’s no surprise that innovation on the live stream shopping front is coming first from the major U. #2: Bambuser. Livestream. Analysts estimate that almost half a billion people made purchases on a shopping livestream in 2021, a 20% increase on the previous year, probably boosted by the pandemic keeping so many people at. S. sales by 2023. Marketers want it; they’re willing to pay for it. Apart from our live shopping platform, we provide strategy, production and talent services to help you plan your events. In this article. The app is working on new in-app features like live-streamed shopping, similar to QVC. Livestream shopping takes the “show” out of shopping and turns it into a “showcase. A video, in general, is the type of content with the best ROI, according to more than half of marketers worldwide. 10. In 2019, China’s live-stream shopping market was worth 451. S. “Facebook shutting down its live commerce feature is a signal that it’s not bringing in users or revenues,” said Jasmine Enberg, Principal Analyst, Social Media at Insider Intelligence in an interview with Retail TouchPoints. In fact, on average, luxury goods have a 70% conversion rate when showcased on live commerce platforms. Explore more ways to sell with Checkout on Instagram. In fact, 60% of shoppers who have tried it say it improved their online shopping experience, a Klarna study found. SHOP COMPLEXCON. Its success sincerely multiplied during the Covid-19 pandemic, when many shoppers were stuck in their homes and unable to access retail locations. It combines the immersive experience of live video with the convenience of online shopping, allowing viewers to interact in real-time with influencers or hosts showcasing products. Livestream shopping—using live video to share products, answer questions, and close sales with customers who are joining. 7. Livestream platforms like Bambuser. That market size might explain why some major platforms are rushing. Livestream Shopping Livestream Shopping Market Livestream Shopping Industry Contact Data Phone: US +1 424 253 0807 / UK: +44 203 239 8187 Email: [email protected] World’s Livestream Queen Can Sell Anything. Livestream shopping has a 70% conversion rate average for luxury goods. 2022, by age group. The modus operandi for livestream commerce is similar to a home shopping network (HSN), QVC, or ShopHQ. Google’s R&D division, Area 21, also launched Shoploop, which isn’t. $ 1. Find out how to enable checkout and set up live shopping in this free course. Quivr 150% Spike in Sales During Livestream Shopping. Sell & Promote Products on your store by adding Live Shopping & Shoppable Videos as a Sales Channel Live Shopping & Shoppable Videos help you Boost Sales & Buyer Engagement, and Enhance your Brand Perception by connecting better with Buyers and Showcasing Products in ways that lead to Informed, Trusted & Accelerated. Don’t make the common mistake of dropping livestream shopping off your to-do list if. Livestream shopping, a trend that originated in China, has grown into a massive $512bn market, according to research firm Coresight Research. Popshop is a live shopping platform with a discovery tool, a list of featured streams, and upcoming information about what you can watch in the future. We are conducting our first test of Live Shopping in collaboration with Walmart, where they will be kicking off Cyber Week with singer, songwriter, dancer and social media superstar Jason Derulo for the first-ever shoppable livestream on Twitter. Additionally, 34% of Millennial and Gen Z. Much like watching a home shopping network, livestream commerce operates in a similar fashion. Although adoption hasn’t been as fast in the U. Experts predict that the live shopping industry in the United States (US) will be worth $35 billion by 2024. TikTok reportedly plans to take home shopping into the livestream era with a new. It falls within a larger category of shoppable video, but is nuanced in its use of low-latency live video. S. Even Asian platform TikTok seems to struggle to copy its Chinese success. Livestream shopping has a 70% conversion rate average for luxury goods. Items are sold auction-style and sometimes featuring clever schticks like the “mystery box. Tap Shopping. In China, where the phenomenon first emerged, it is already a major sales channel, accounting for more than 10% of total retail ecommerce sales and generating $300 billion of revenue for retailers in 2021. The pop culture icon is also active on TalkShopLive’s platform. During a livestream session, people can comment, ask questions, see reviews from returning. During the COVID-19 pandemic, livestream shopping has provided consumers with a way to maintain social distancing while offering an alternative to offline shopping. Gemstones & Jewelry. Live-stream selling is a proven marketing strategy. Once Live Shopping is part of their Marketing Mix, our clients see a positive. M. Conversely, their Stateside counterparts are only projected to top up their coffers with $11bn in 2022, according to Foresight Research. In 2020, China’s livestream shopping market was valued at around $66 billion. and the U. More specifically, live stream commerce describes the fusion of interactive video with online buying and selling. Live-stream shopping is the next big thing to enter the world of e-Commerce, having already established a billion-dollar industry in China. Live-stream shopping began in China around 2017. 2 million books, 111 billion times the age of the Earth, and four times Bill Gates’ wealth. And it will overtake 3. In an increasingly robotic buying experience, live stream shopping adds a necessary dose of human connection. Supercharge on-site engagement and sales with our All-in-One Social Commerce Suite. Livestream shopping Trends & Statistics. Livestreaming e-commerce is growing rapidly. 3. TikTok is abandoning its plans to expand livestream shopping capabilities into U. Amazon Live 8. 3. Here's a quick step by step guide: Click the camera icon at the top left corner of your screen. Livestream shopping is still getting its footing in the West. It provides scripted, filming, and live streaming services for e-commerce brands. A subscription to Paramount Plus gives you tens of thousands of shows and 24/7 live news. Our coverage presents insights into the growth of the market—with a focus on the US and China—as well as recommendations and best practices for brands and retailers to develop winning. Image: Twitter. Based on a McKinsey report from 2021, live stream shopping in China has grown from $3 billion to $171 billion. If you can't tune in with your TV antenna or cable box, you can live stream the parade. YouTube will soon begin a new test of in-stream shopping within live-streams, as part of the ongoing expansion of its creator monetization and eCommerce tools. Once you have your products in the system, here’s how to launch your Instagram Live Shopping experience: Tap the camera icon in the top right corner. Sheri. 55 (+0. Livestream shopping has increased in popularity since the start of the COVID-19 pandemic, with Coresight Research predicting that it will grow to $25 billion in annual U. The event may take place on a third-party platform, such as social media, a mobile app, or a specific subdomain of the online business. ”Elevate your online customers’ shopping experiences with live events on your website. Grip 4. ), a marketplace (Amazon Live), or on the website of a brand or media partner, via an. It is similar to home shopping TV shows where a person demonstrates how to use a product, but all engagement between the host and the audience is, as the name implies, completely live. Live shopping is a way of buying products in real-time that has taken over China. Getting live shopping shows in front of spontaneous shoppers can substantially. The U. Transaction value of livestream commerce on Chinese online shopping platform Taobao in China from 2017 to 2022 (in billion yuan) One new feature, explained YouTube, will allow two creators to go live at the same time to co-host a single live shopping stream. Nov 17, 2022. Livestream shopping (or livestream e-commerce) incorporates live video content, two-way communication, and the ability for viewers to seamlessly buy or save featured products directly from the platform. Instead of prerecorded segments on legacy networks like HSN, Livestream hosts take. Livestream shopping (also known as live video shopping) is used by brands to promote and sell products through livestreams on digital platforms, [1] often in collaboration with influencers . 5. While their primary focus is most definitely on live stream shopping, the brand promotes their short shoppable videos as being mirrored after TikTok, and as a solid way to engage with cold prospects. As For Popular Livestream Shopping Platforms, Here Are A Few. The phenomenon was in part fueled by the pandemic, as brick-and-mortar stores temporarily closed down and consumers sheltered in place. 99. The brand’s “phygital” solutions utilize offline and online strategies. By doing live shopping, you give people the ability to shop online while getting real-time customer service. The e-commerce platform allows influencers to open their own live-streaming channels on Taobao, on which they can market a wide range of products, everything from cosmetics to clothes and snacks to cars. Taobao Live is a virtual shopping mall where customers can shop and be entertained at the same time. Meanwhile, live commerce in China has grown at a breakneck speed, with sales exceeding $171 billion in 2020 and. LiveStream Shopping is a game changer. Getting live shopping shows in front of spontaneous shoppers can substantially. But with all the action taking place on digital platforms, the opportunities for. Live shopping could be. 4. You can see the products in real-time, ask questions about them and even buy them directly from the live stream. Marketers must build a solid Livestream Shopping Marketing Strategy to stay competitive. since 2019 and is projected. On average, they spent 1,165. Research firm Coresight Research forecast that the U. China has become the largest retail e-commerce market. Also, the livestream eCommerce market is predicted to reach $35 billion in 2024, which is a threefold increase from 2021. La intención es despertar curiosidad y deseo de compra a través de ofertas exclusivas. Livestream Shopping Market Insights of 2023 is an extensive and comprehensive report that provides a complete analysis of the market's size, shares, revenues, various segments, drivers, trends. What this means is that businesses can use Channelize to create their own branded live shopping experience for their customers. The core purpose was to allow communication between different contacts. Amazon first entered the livestream shopping space in 2016 with Style Code Live, a high energy show that let viewers shop while they watched hosts talk about the latest fashion trends. This figure is expected to increase, and it’s estimated that the total revenue of China ’s livestream. Shop livestreams daily: Celebrities and influencers curate their must-have products and top deals on Amazon Live. Oh, wait, we did. But in practice, livestreaming hasn’t expanded as expected. In comparison, it's represented less than 2% of e-commerce sales in the US. Channelize is a cloud-based, integrated eCommerce solution that leverages the power of live shopping and real-time engagement to boost sales and brand credibility. Livestream shopping in the West is like a taxiing plane that never manages to take off. Channelize. 2. 99. Viya is arguably China’s most prolific and successful livestream shopping host. Nov 28, 2022. In 2020, approximately 16 percent of consumers surveyed in Europe said their biggest challenge when shopping from e-commerce livestreaming sessions was that important information. Go live with multiple hosts from around the world. m. Livestream shopping is a form of social commerce that combines creator-led video demonstration of a featured product with instant purchasing and interactive audience participation. Also called live shopping, it’s essentially the 21st-century answer to home shopping channels. “When I open the app for fun dance videos. A. Totally, 65% of participants indicated that livestreaming shopping is the most popular type of livestreaming. See more in our Cookie Policy. With LiSA, you can start interacting with your online customers on a personal level, delighting them and converting your content to sales right before your eyes. S. It's gaining popularity in the US through platforms like TikTok, Popshop Live, and Whatnot. Already a massive trend in China, it’s expected to account for up to 20 percent of the region’s total e-commerce sales by 2022, according to HSBC and Qianhai. in 2016, and has since showcased close to 200 brands through 800 live selling events and more than 3,000 hours of original live content. , it has been an enormously popular shopping option in Asia for years, according to CNBC. In 2021, livestream shopping in China generated $327 billion, a 108% increase following a 220% growth in the previous year. Live commerce goes by many names, including live selling, live shopping, live stream e-commerce, and more. In other words: entertainmerce. For example, you can do an instructional video, a behind-the-scenes look, or a Q&A. Saturday, September 9, 2023. In a short space of time TikTok is fast becoming a. I spent time (virtually) with shopping host Alex Mahl to see what it takes. "Livestream Shopping enables us to stay closer to the. Stunted community growth – If you try to cover an entire product lineup in a Livestream shopping session, you might not be able to answer all questions from viewers. m. Consumers there just love livestream shopping. 1. Think of it like. Coresight Research has identified livestreaming e-commerce as a key trend to watch in retail. 99. Live commerce has evolved rapidly in China, taking less than five years to develop into an innovative sales channel with an estimated penetration of 10 percent. Nov 21, 2022. ECOWISH Women's Camouflage Print Casual Leopard Pullover Long Sleeve Sweatshirts Top Blouse. livestream shopping market will reach a revenue of $57 billion in 2025 . . 70%) AMZN -2. S. Livestream shopping, often referred to as live shopping or live commerce, is a digital fusion of entertainment and e-commerce. Livestream shopping took China by storm during the pandemic, growing into an estimated $423 billion market in 2022. The key advantage of a digital marketing medium, like live streaming, is that the ROI is immediately measurable, unlike. Approach a livestream shopping event like a story that has substance and layers. 3% of the e-commerce market size in the USA. Don’t make the common mistake of dropping livestream shopping off your to-do list if. Retailers had to design inventive ways to reach customers, since restrictions were imposed by the COVID-19 pandemic. S. 66 billion in 2021, including livestream sessions on both ecommerce and social media platforms. This could effectively double the draw for the event, as each. However, brands are beginning to realize the importance of bringing live commerce experiences to their own platforms in order to. Watch livestreams. As For Popular Livestream Shopping Platforms, Here Are A Few. By using our site, you agree to our use of cookies. Livestream shopping experiences are expected to rake in $480bn in China this year, according to eMarketer. TikTok partnered up with. We analyze 2,851 online sellers who adopted the livestream shopping channel from September. Shoppers ages 42 to 57 are more likely to view livestream shopping content from early evening to late night (5:00 p. For many companies, inviting celebrities has become a shortcut to attract new followers. The platform live streamed shows where influencer hosts demonstrated products available on. 21 billion. “The conversion funnels will have to be significantly better than China. “Facebook shutting down its live commerce feature is a signal that it’s not bringing in users or revenues,” said Jasmine Enberg, Principal Analyst, Social Media at Insider Intelligence in an interview with Retail TouchPoints. Augmented-reality (AR) lenses let Snapchat users. Live Video Shopping has grown so. Provide a sneak peek into a. What Is Livestream Shopping? Livestream shopping, which is also called streaming ecommerce or live selling, is when brands or retailers leverage live video streaming technology to sell products to viewers online. About 67 percent of users in China. Anuncia el evento. Facebook, Instagram, and TikTok have their own in-built livestreaming shopping capabilities. It makes it easy for you to give prospects the information they need to purchase. ”. In fact, compared to its success in China, livestreaming commerce in the US is almost certainly overrated. Who it's for: Buywith is a livestream-shopping app catered to e-commerce and retail brands that use influencers. $35. As the current B2B market leader, the company has experienced 118% year-over-year growth and 286% year-over-year growth in end user adoptions, or viewership. Livestreaming is the act of recording and broadcasting simultaneously on the internet. There’s a host, typically an influencer or celebrity, who highlights a product on the stream and viewers can purchase said product during the broadcast. m. Its broad internet and smartphone penetration paved way for the rise in e-commerce platforms most notably JD. ”. Coresight Research expects it to be a $25 billion industry by 2023. Nov 21, 2022. For Black. It’s also the size of the livestream shopping market in 2022. Livestream shopping has become the focus of current marketing practises, while theoretical research on it is still in initial stages. TikTok has compiled the key data points into the below infographic,. To bring a company’s e-commerce capabilities up to par, a bewildering number of things must be done right. To start a mobile livestream: Open the YouTube app on your mobile device. Básicamente el livestream shopping es un concepto que trae las tradicionales televentas a las redes sociales. 5. Brands, influencers and creators can promote products/services while interacting with customers in real time. Social media networks are the most popular platforms for livestream e-commerce in the United States. Starting at 7pm ET on Sunday, November 28, people can watch and shop from. S. In the United States, live shopping generated some $20 billion in sales revenues in 2022, according to consultants McKinsey. But the livestream shopping bubble has begun to deflate this year. As the world becomes increasingly digitized, the number of livestream shopping platforms is rising. A 2022 survey revealed that Facebook Live is the preferred live shopping platform for more than a quarter (26 percent) of U. With livestream shopping, you can finally cash in that trust and convince your target audience members to try your products or make purchases that they otherwise might not. How to create an account: Fill out the form on the company's. It’s also referred to as live shopping, shopstreaming or retail live. Livestream shopping on social media is disrupting traditional e-commerce in China. Think of live shopping as a replica of the home shopping experience by networks like QVC—but better and updated for the digital age. More than half of all internet traffic shopping takes place from a mobile device. on both Amazon and TikTok. Livestream shopping is an e-commerce marketing strategy that sees a host — often a celebrity or an influencer — promote products via a live video stream. A quick browse of categories on CommentSold, a livestream shopping platform used by more than 3,000 retailers, includes: women’s retail; direct selling; wholesale; sports merchandise; home decor; Livestream Shopping Platforms You Should Know. Here’s an inside look at the process to begin a live shopping video on the social media platform of your choice. ) 4. Livestream shopping is projected to rake in a massive $480 billion in China this year, according to eMarketer, but only $11 billion in the United States, according to. This year, it reached half a billion people — or 62 per cent of the country’s total internet users — and has become a key driver of e-commerce sales. Get up to speed with this handy primer. S. Whatnot is a social marketplace where you can discover some of your favorite products like sports cards, sneakers, luxury handbags and women’s thrift, Pokémon cards and more through live auctions! Download the app or shop on web. The growth potential for livestream shopping in the U. e. It has been reported that Chinese consumers find the livestream shopping experience more social and interactive, and market growth numbers reflect their engagement. Depending on your chosen format, there are different ways to go on a livestream. According to our best estimates, livestream e-commerce online sales in the United States will hit an astounding $11 billion in 2021. The total number of. (Bambuser) By. NTWRK 7. The company works with both companies—brands, stores, and independent retailers—and hosts who run livestream shopping shows. Compared to China, where live shopping is a major phenomenon (the market grew 20 times from 2017 to 2019, Coresight Research estimated), the streaming era is relatively new in the U. Grow your marketing expertise with self. CommentSold 2. Taobao Live, the dominant live. Andrade Fight Online Free While there may be free streaming links on sites like Reddit, the only (legal). Best live shopping platform for reaching a large audience. In 2019, around 37% of online shoppers in China did Livestream shopping. This constituted 2% of all online sales, but the firm. Courtesy of Buywith. Livestreaming E-Commerce. 25% + 30¢ per item sold. At the bottom of the screen, toggle to Live. Livestream shopping is when a seller hosts an event to sell products in real time, broadcasted via live stream on digital platforms. , livestream shopping accounts for about 2% of e-commerce. The same online shopping ad that may fetch $3 to $6 per conversion in China only makes about 50 cents to $1. You’ve probably heard of livestream shopping’s booming success in China and its entrance to e-commerce in. We use cookies to give you the best experience possible. As a subset of e-commerce, livestream shopping is developing by leaps and bounds in China [4, 78, 117, 130]. Live shopping, or social live shopping, is a form of social commerce where creators or companies host livestreams on social media to promote products. Jessie James Decker: October 10 at 5:00 p. Nov 22, 2022. 1 Nikki Gilliland, “Seven examples of brands engaging in social commerce,” Econsultancy, June 1, 2022. The feature was designed to give creators and brands an. $49. io Live Stream Shopping Platform is the solution that can help you reap the. S. S. and European markets after the Chinese-owned company’s attempt at offering it in the UK resulted in a catastrophic flop, according to a Financial Times article quoted in 9 to 5 Mac. The live shopping format lends itself to urgency, so when you list a limited. Instagram allows you to schedule at least one hour before your live broadcast and up to three months ahead of the event. EST. Nov 28, 2022. Out of the consumers who had tried livestream shopping, 86% did so on Facebook, compared to 30% on Instagram, 22% on Amazon Live and 12% on YouTube. Every story is hand-picked, hand-curated and hand-crafted by a group of us at Target and thousands of our Instagramming friends. Livestream Shopping allows you to buy products directly from your favourite stores, brands, and designers. Best Health Supplement Store in Canada. . Livestreaming e-commerce in China. TikTok Shop will now bring shoppable videos and LIVE streams directly to For You feeds. The concept, where influencers and brands pitch products to viewers watching on their phones, is poised to become a nearly $500. Between 2017 and 2020, the value of China’s live-commerce market grew at a compound annual growth rate (CAGR) of more than 280 percent. KOLs and influencers are also great to engage with for shopping. Sweden-based Bambuser is a live streaming tech company that launched one-to-one and one-to-many live selling in 2019. It usually combines entertainment and shopping, empowering human connections through social media or live-streaming platforms. Live shopping is a way of buying products in real-time that has taken over China. Livestream shopping has been popular in China for over a decade, where the industry was estimated to be worth $305 billion in 2021, up from $63 billion in 2019, according to Coresight Research. What is Livestream Shopping? Livestream shopping allows customers to purchase products in real-time while watching a live video stream. In 2021, livestream shopping in China generated $327 billion, a 108% increase following a 220% growth in the previous year. TikTok is dropping plans to expand its livestream shopping venture TikTok Shop in the U. In 2019, China’s live-stream shopping market was worth 451. Also known as live commerce, shopping via online streams on social networks is. That’s when 10 TikTok creators, including Michael Le ( @justmaiko ), who is loved for his creative dances and is one of TikTok’s most followed users with nearly 43 million followers, and other. Its social features and the diversity of products make it unique and attract a larger audience. Cawley and her team use the retail store as their set, with just a few pieces of equipment. Live stream shopping brings social and e-commerce together to create an entirely new shopping experience. Live-stream video shopping, a $4. The pop culture icon is also. Livestream shopping is a fast-growing marketing tactic. Best live shopping platform for pre-paid shipping notification features. Retailers have made the online shopping experience a higher priority since the pandemic, as consumers say that an average of 43% of their monthly purchases are now made online. Meta Blueprint Learn the skills you need to move your business forward. 1. This represents about 10% of China’s e-commerce market, a notable but relatively small portion in comparison to the vast retail market of around $6. What is Livestream Shopping? Livestream shopping is a channel that brands and retailers leverage to promote and sell their products live. 99. biz Web:. Nearly all significant Chinese ecommerce and social platforms engage in live shopping, including Alibaba’s Tmall and Taobao, JD. 11 Sara Perez, “Walmart to host a new livestream shopping event on TikTok, following successful pilot,” TechCrunch, March 9, 2021, techcrunch. However, it has recently surged into the world of live-stream shopping – by popular demand. A livestream host going by the pseudonym Viya in China managed to sell $100 million GBP (appx. Yet, a year later, livestream shopping is still going strong. They are engaged, can ask questions and can complete. Livestream shopping may feel like a new trend, but in China, it was already becoming popular well ahead of the pandemic. YouTube is expanding its live shopping feature, joining other platforms in investing in livestream e-commerce amid mixed results. Livestream shopping is an emerging trend that combines livestreaming, a feature that can be found on a majority of social media platforms, with the ability to purchase products directly from the. It has become very popular in China and is growing in other parts of Asia. 6. Livestream shopping has been called the "next big thing in retail. Livestream shopping lets you have two-way conversations with your target audience in real-time. “TikTok is an entertainment experience,” he said. Leverage Impulse Buying; Livestream shopping shows are prompt and can persuade audiences to take quick actions. What is Livestream Shopping? Livestream shopping is a channel that brands and retailers leverage to promote and sell their products live. $41.